Butter Balls. As it approaches its 100th anniversary, Lands O'Lakes is marking the occasion with a new look. It makes me really happy to think that theres now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store, Keene told the outlet. The products with the Land OLakes logo on the package can be found on the shelves of almost all the supermarkets across America. We are very much still here. The back of the package shows images of farmers. Set where you live, what language you speak, and the currency you use. Heather Anfang, senior vice president of Land OLakes US Dairy Foods, says consumers care about the fact that the company is farmer owned. Some products, including stick butter, will include photos of Land OLakes farmers and co-op members and copy that reads Since 1921 and Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy, the company said. Governor and White Earth Band of Ojibwe member Peggy Flanagan tweeted about the issue. Keene tells the Minnesota Reformer It could have been a very strong and positive message to have publicly said, We realized after a hundred years that our image was harmful and so we decided to remove it., Land O Lakes logo with Mia. According to the Star Tribune, the female figure was first created by illustrator Arthur C. Hanson in the late 1920s. With an Xacto knife cut out the sides and bottom of the butter package the Indian lady is holding. //