alternative jet fuel goals have a half-life of five years, implying a 2030 target for 1% use (see graphic). Some sustainability efforts communicated by Norwegian: In its 2020-2023 environmental sustainability strategy, Norwegian informs that its sustainability priorities include: Some sustainability efforts communicated by British Airways: British Airlines has partnered with Velocys and LanzaJet to support the development of sustainable aviation fuels, and has invested in ZeroAvia a company working to develop aircraft with more than 50 seats that can run on zero-emission hydrogen electric power. In May 2022, environmental groups launched legal action against KLM, saying the Dutch aviation giant is misleading the public over the sustainability of flying. It features a carbon offset product called CO2Zero, which KLM says funds reforestation projects or the companys purchase of biofuels. Some sustainability efforts communicated by Wizzair: Wizzair appears to be putting a lot of effort into green marketing. A recent example is the lawsuit against KLM, which has been challenged over greenwashing. In its report, however, the ASA concluded that consumers could be led to believe that Lufthansa had already taken significant mitigating steps to protect the environment. The plane didnt actually use 100% SAF And its clear enough if you read the press release, as some Currently, SAS uses about 100 tons of biofuel annually. likely to be certified this decade will be very small and we wont see larger aircraft before 2050. Hosted by Kualo in datacentres powered by renewable energy. Britains official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making misleading environmental claims over a promise that the airline was protecting the future of the planet. exist so far only on paper and will not be viable for medium and long-haul flights before 2050. The campaign declared the airline is creating a more sustainable future and is on track to reduce its greenhouse gas emissions to net-zero by 2050. In response to the ASA investigation, the airline claimed the slogan was simply a mission statement intended to draw people to a website to raise awareness of the environmental issues related to flying. 2023-02-28T14:29:25.009Z, An unexpected jump in inflation in France and Spain increases the concern of the European Central After all, when you're in a metal tube in the sky, you can't just pull over and grab a snack. The Advertising Standards Authority (ASA), which the British news agency PA initially reported on, found that this does not reflect reality. 2023-03-01, Sorokin: Russia does not intend to sell oil at any price just for the sake of sales "The airline could have foie gras, lobster, and caviar, and I'm still not going to eat it.". According to airlines, the "no meals" option isn't just about being eco-friendly. 25. Partially, their decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles. 2023-02-28T23:16:21.884Z, They approved a new pension moratorium for those who cannot complete the necessary contributions or years A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. Carmakers. 2023-03-01T08:22:24.262Z, The rise in gold prices carbon neutral claims have also been described as, a court blocked the construction of a third runway at the. But if you do, fly the greenest.. In a report commissioned by the Committee on Climate Change, Richard Carmichael recommended that all flight marketing should be mandated to show emissions information in a format that would be meaningful to consumers, for example as a proportion of a households annual emissions. Our customers have offset nearly 6,900 tons of carbon dioxide emissions through Push for Change, and we have used biofuel on three long-haul flights from San Francisco to Helsinki, said Anne Larilahti, Finnairs then VP of Sustainability. But it's a test case for what airlines could do to reduce fuel, costs and waste on board. By our activities, we mean the Netherlands Authority for Consumers and Markets requested Ryanair to change potentially false claims on sustainable flying, related to offsetting Important step in countering the aviation industrys greenwashing attempts Vienna/Amsterdam, 25 January 2023 After by Magdalena Heuwieser | 28 Oct 2021 | Information. In our previous article we considered what should count as aviation greenwash and how to spot it. It is great to see some clear rulings now, but most of the time its impossible for the public to decipher the industrys lies, leading to false hope that technological solutions might solve the problem. The airline has also published a comprehensive and detailed 2021 Sustainability and Annual Report, which includes information about Air Baltics sustainability efforts. Telling consumers that their flight is carbon-neutral is simply a lie. Research suggests that this builds on a long history of greenwashing: traced back aircraft technology focused discourses over 20 years (19942013) and found that most of the solutions that had been presented constituted technology myths. In September 2022, the Subvertivisers International network and Brandalism began an international week of action against airline advertising. Book a demo and see how Oncarbon can help you empower your customers to make better travel decisions. Both airlines said demand remained solid, led by passengers treating themselves to premium economy seats. Wanna explore more? Stay Grounded in review: 2022 A year of actions for reducing aviation, Ryanair used misleading sustainability claims, says ACM NL. Improving fuel efficiency optimal fleet utilization and fuel-efficient flying. The regulator said Lufthansas choice of imagery with the slogan superimposed on a picture made up of half plane and half globe could lead to confusion. NEWS RELEASE. Who Greases the Wheels of Deportation Flights? But that is greenwashing, according to an as yet unpublished EU study. Dutch airline KLM has been ordered to change advertisements that misleadingly imply up to a 50% usage of Sustainable Aviation Fuel (SAF), when in reality biofuel only accounted for 0.18% of the airlines fuel use in 2019. about the fact that offsetting does not work for the climate. Option to buy sustainable aviation fuels. 2023-02-28T15:22:09.726Z, Property sales jumped in January in the City - Walla! Facebook Already, we have several active investigations underway across the packaging, consumer goods, food manufacturing and medical devices sectors for alleged misleading environmental claims, Lowe said. Meals also represent an opportunity for airlines to gather more customer data and potentially better optimize catering options. Passengers will be able to purchase biofuel quotas when booking travel. The airline has promised to replace one of its five daily flights to Brussels with a train trip on Thalys, and is working with the Dutch railroad company (NS), Schiphol Airport and the Dutch government to explore how more short-haul flights can be replaced by trains. Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. Hong Kong will begin giving away 500,000 airline tickets from Wednesday in a bid to attract visitors and boost its flagging economy, just as it finally drops its compulsory mask-wearing rule. While not everyone is as thrilled with the prospect of skipping meals on board as Ott is, a few airlines, including Delta Air Lines and Japan Airlines are using the "thanks but no thanks" option. In reality, many of Lufthansas sustainability initiatives will only start delivering results years or decades into the future. This needs to change. Notify me of follow-up comments by email. 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Perhaps this isnt surprising as airlines are not required to provide consumers with CO2 data. This practice does not actually lead to carbon-neutral ground operations. More fuel-efficient aircraft with lower noise emissions. Environmental groups have filed suit against KLM, alleging the Dutch airline has falsely claimed to be environmentally sustainable in advertising to improve its image, which is greenwashing. Of the eight sectors surveyed, cosmetic, clothing and footwear, and food and drink industriess had the highest proportion of concerning claims. Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. Biofuels are a false solution: the International Aviation Climate Programme CORSIA does not rule out the use of first generation biofuels from crops, which are proven to cause serious environmental and social impacts. 2023-03-01T05:46:16.576Z, Tesla invests $5 billion in its 'world's largest factory' in Mexico What is a book-and-claim platform for SAF and how does it work? Greenwashing is the corporate practice of making diverting sustainability claims to cover up a questionable environmental record. Registered company number 03467343. But that being said, here comes our (surely incomplete) best attempt to give an overview over the activities and achievements of the past year. However, this carbon-neutral label only covers the on-ground operations of the airport and does not include the core business of the airportthe flights, which make up about 95% of emissions. Some of the information published by airlines raises questions - for example, about replacing old aircraft with new ones. Ryanair had an advert banned last year in the UK for claiming it was the UKs lowest-emissions airline. The CCC has made recommendations along similar lines. In our analysis, we used information that is publicly available on the internet and doesnt require downloading files or digging deep into documentation. Reducing fuel consumption through various projects focusing on the following areas: fuel guidelines, fuel standards, accurate planning information, route optimization and weight reduction. ASIC alleges Mercer Superannuation (Australia) Ltd made statements on its website about seven Sustainable Plus investment options that were misleading. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. The ACCC is investigating businesses for greenwashing. Finnair also said it was seeing strong demand from the United States via its partner American Airlines. Monday to Sunday: available 24 hours a day. The difficulty of decarbonising aviation and the uncertainty of emerging technologies makes it hard for them to market themselves as green. Nevertheless, these are considered binding. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns misled the public by focusing on BPs low carbon energy products, when more than 96% of BPs annual spending is on oil and gas. analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. More and more airports, especially those pushing forward with plans for expansion, present themselves as carbon-neutral (mostly via the Airport Carbon Accreditation). 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